Medical Technology & Pharmaceuticals
Healthcare Advertising & Brand Consulting Services
We help our brands to cut through the clutter online as well as offline & handhold them for category dominance, by repeatedly producing the most creatively engaging campaigns:
- Remedium Healthcare Advertising & Marketing Communication SBU is a 360-degree brand consultancy offering that partners with challenger brands across the healthcare Industry.
- We excel with brands that want to challenge the status quo in the sectors of Healthcare, Hospitals and Diagnostic Labs.
- Remedium provides an unmatched combination of award-winning creativity, strategic insight and innovation.
We help our brands to cut through the clutter online as well as offline & handhold them for category dominance, by repeatedly producing the most creatively engaging campaigns:
- Remedium Healthcare Advertising & Marketing Communication SBU is a 360-degree brand consultancy offering that partners with challenger brands across the healthcare Industry.
- We excel with brands that want to challenge the status quo in the sectors of Healthcare, Hospitals and Diagnostic Labs.
- Remedium provides an unmatched combination of award-winning creativity, strategic insight and innovation.
Our Services
Communication
Planning
Brand Strategy
This is where we start off the journey for all our brands. We ensure long-term results and soaring success for you by putting into play our proprietary tool that clearly defines your strategic & operational marketing requirements in terms of:
- Brand Architecture
- Need-Gap Assessment
- Research Methodology
- STP (Segmentation, Targeting, Positioning)
- Go-to-Market Planning & Execution
Creative Content Production
We are experts at making even the most impenetrable jargon into a creative campaign that gets the point across in a memorable way!
The content can be created for various mediums:
- Animated Detailers
- Print Ads
- Brochures
- Leave Behind Literature
- Website Design & Development
- Blogs, Vlogs
- Corporate Videos
- TVC
- Posts for Social Media and more!
- Educational Slides for LEDs
- Flipcharts
- Virtual Engagements/ CME / Webinars
- WhatsApp Campaigns
- SMM Campaigns, Print Campaigns
Creative Content Production
We are experts at making even the most impenetrable jargon into a creative campaign that gets the point across in a memorable way!
The content can be created for various mediums:
- Animated Detailers
- Print Ads
- Brochures
- Leave Behind Literature
- Website Design & Development
- Blogs, Vlogs
- Corporate Videos
- TVC
- Posts for Social Media and more!
- Educational Slides for LEDs
- Flipcharts
- Virtual Engagements/ CME / Webinars
- WhatsApp Campaigns
- SMM Campaigns, Print Campaigns
Digital Marketing
We do it all, keeping in mind your brand values, targets and vision.
- Development of the Digital Ecosystem
- Content Strategy
- Lead Generation
- OmniChannel Engagement
- SEO – Search Engine Optimisation
- SMM – Social Media Marketing
- Blogging & Vlogging
- Website & Portal Design and more!!!
Medical Writing
Our medical writers have past clinical experience in medical settings and years of copywriting for med-based content.
We know what it takes to create web-ready, terminology-friendly medical collaterals, articles, website content and blogs. Our medical writers have real-world knowledge from clinical experience, medical training in various topics, and relevant experience in the medical field.
Our medical writers are proficient in gathering, organizing, interpreting, and presenting information in a manner appropriate for the target audience.
Medical Writing
Our medical writers have past clinical experience in medical settings and years of copywriting for med-based content.
We know what it takes to create web-ready, terminology-friendly medical collaterals, articles, website content and blogs. Our medical writers have real-world knowledge from clinical experience, medical training in various topics, and relevant experience in the medical field.
Our medical writers are proficient in gathering, organizing, interpreting, and presenting information in a manner appropriate for the target audience.
The Issue
The New Normal due to COVID -19 has limited the opportunities for training & capability development.
Our research suggests that 80% of healthcare providers will continue to practice social distancing in the long term, while they still seek active clinical engagement.
HCP expect the companies to help them develop the required capabilities associated with the relevant offerings.
- Three 4K high-definition cameras streaming from the hospital / OT to the remote user
- Real Time 2-way engagement / Interaction with minimal lag. Ideal for remote surgical trainings and workshops
- OT & Infection Control Protocols of JCI standards
- Engineers specializing in telecommunications
- Trained technicians and engineers for In-hospital operations
Solution Schematics:
- High-Definition video & audio recording
- Low bandwidth consumption with H.264 supporting latest AV protocols
- Control multiple devices with a centralized control hub
- Local monitor-out for display feedback
Click on the video below for a detailed glimpse
Omnichannel Engagement
An effective omnichannel strategy delivers a seamless and consistent customer experience across all touchpoints. That might include clinical engagements, on-ground activations, websites, email, social and mobile—anywhere a brand is present.
With the right tools, omnichannel strategies create a data feedback loop that helps you refine brand messaging and target consumers in a personalized and relevant way. Over time, this cohesion builds trust, strengthens brand loyalty, and drives customer retention. All it takes is consistency.
Given the exponential growth in the digital ecosystem in the country and that the HCPs and patients are more open than ever to be engaged virtually, digital marketing helps med tech and pharma companies address the challenge of limited geographic foot print in India.
At Remedium, we do it all, keeping in mind your brand values, targets and vision.
- Development of the Digital Ecosystem
- Content Strategy
- Lead Generation
- Omni Channel Engagement
- SEO – Search Engine Optimisation
- SMM – Social Media Marketing
- Blogging & Vlogging
- Website & Portal Design and more!
Market Intelligence, Customer Insight and Market Research
We have unmatched capabilities in getting you actionable insights from industry experts. Having a cumulative experience of over 50 years in the marketing of Medical devices, Pharmaceutical and Diagnostic landscape across the globe, we provide a 360-degree approach on the view of customers based on qualitative and quantitative analysis through primary & secondary research initiatives.
Market Understanding :
- Healthcare delivery, financing models & regulatory requirements.
- The industry business and various “go-to-market” Strategies.
- Feasibility and deployment of your solutions into the market-place along with competitive intelligence.
Market Intelligence – establishing the 5 Why’s
Market Entry Consultancy
Markets change at a very fast pace, so do our marketing strategies.
Elaborating your business market is a very complicated task and requires a clear understanding of every aspect (language, behaviour, local culture, etc.) that might affect the success of your organization. If your company or organization has aspirations beyond its local markets, Remedium offers a diverse range of advisory services including market intelligence, feasibility assessments of expansion plans, drafting regional business placement and eventually scaling up the development strategies.
With over 50 years of experience in the healthcare sector, we offer industries the solutions that help them develop and execute winning strategies that create more value in their business. Our quality-based approach helps businesses make an informed decision by providing a comprehensive overview of the market, allowing them to identify niche opportunities and growth prospects.
Market Expansion Consultancy
Access to quality health care should not be limited by the area of living.
We are one of the best healthcare marketing consulting firm that helps businesses or organizations to reach new customers worldwide.
We are a trusted advisor of many companies and offer them with the best market expansion strategies that allow them to create more value in their business.
Our wide spectrum of market expansion services include:
- Creating the market blueprint
- Segmentation, targeting, and positioning
- Defining the go-to-market strategy
- Driving deployment
Why us?
We help companies drive transformational change, unleash their full potential by providing them with the tools and technologies that facilitate nimble experimentation and rapid problem resolution. All this helps them identify the gaps, challenges, changes that are hindering the growth of their business in other areas. Remedium help companies to design a transformation strategy and build the organizational capacity to survive in the competitive market.
Clinical Marketing
Our clinical marketing services help industries to position themselves as partners to healthcare providers and policymakers instead of more vendors. Our clinical marketing strategies will encourage organizations to deliver better healthcare services to everyone. Given the novice and unique challenges in the healthcare sector, it is important for medical companies to embrace tested and successful clinical/medical marketing strategies in order for their innovations to be adopted by the medical community.
Setting up clinical marketing and global health helps :
- Organizations to take the high moral ground to ensure better healthcare on sound clinical evidence to benefit all.
- Allows organizations to position themselves as partners to healthcare.
Our clinical marketing framework helps you “Raise The Bar”
From Sales to Consultancy
Remedium is highly experienced and well equipped for setting up the clinical marketing organization for our
clients. Our Approach to this affect encompasses:
- Create the road map for the deliverables of clinical marketing along with setting up of KPI’s.
- Liaising with key stakeholders such as Clinical & Professional Associations, WHO, JCI etc.
- Develop communication platform to disseminate information on issues.
- Develop the strategic plan to position the product at the customer level.
- Organize along with team seminars and panel discussions to deliberate the issues related to client and its products.
Performance Feedback
of Audit Results to
Targeted Clinical Area
Continuous Targeted
Education & CME
Playbook
Institution of
Advanced
Technology
Improvement in
Compliance to
Standards